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- Monthly Visitors: The Monthly Visits metric shows the average sum of all non-unique visits per month, during the selected time frame.
- Monthly Unique Visitors: Monthly Unique Visitors is the sum of devices visiting the analyzed domain, within the country and time period analyzed.
- Website Category: Each website in SimilarWeb is categorized based on SimilarWeb categorization engine. Our code assigns a category for any given website using website content tags, similarity results and a learning set of millions of websites that have verified category assignments. Our engine can accurately classify an unknown website into one of 25 main categories and 219 sub-categories.
- Website Country/Global/Category Rank: Rank is a website traffic scoring method developed by SimilarWeb to determine a website’s rank. It calculates the number of monthly unique visitors together with the number of page views across desktop and mobile traffic. Use this metric to discover a website’s relative size globally, domestically and within its category.