Concept BIU -

'Patanjali to be Rs. 2-lakh cr brand in 5 years'

Publication - Millennium Post

Publish Date - 2017-09-28

Page view per user* - 0

Source - Bureau

Word count - 304

Website rank* - 0

Edition - Online Web

Reach per million* - 0

Language - English

Page view per million* - 0

  • View Text
  • View Link (* Powered By Alexa)
    • Reach per million: Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site,Alexa expresses reach as number of users per million. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period
    • Page view per million: Page views per million indicates what fraction of all the page views by toolbar users go to a particular site, Multiple page views of the same page made by the same user on the same day are counted only once
    • Page view per user: The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site
    • Website rank: The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past three months

Patanjali Ayurved will be a Rs 2 lakh crore brand in the next five years as it plans to foray into new verticals and open new integrated food parks and manufacturing units, its founder yoga guru Baba Ramdev said on Wednesday.

He further said that the FMCG major will have a manufacturing capacity of Rs 1 lakh crore in the next two years.

The Haridwar-based firm is aiming to have a 1 lakh crore sales turnover in the next five years as it is expanding product portfolio. Patanjali is considering a loan of Rs 5,000 crore to fund its immediate expansion plans.

"We are working in several verticals which have a market size of over Rs 10 lakh crore and Patanjali has a market share of 10-20 per cent (in that)... in the next three to five years, Patanjali would be over Rs 1 lakh crore brand and there should be no surprise in it," Ramdev said at an AIMA event here. The company, which had reported a turnover of Rs 10,561 crore in FY2016-17, is presently setting up mega units at various places like Noida, Nagpur, Indore and Andhra Pradesh.

"We will have a production capacity of Rs 1 lakh crore in the next two years," Ramdev said, adding that by 2018-19, Patanjali will be ahead of many rivals in the FMCG sector, surpassing many multi-national brands in the country.

"We have a production capacity of Rs 15,000 crore at Haridwar and have already started operation at Tezpur, Assam which has a production capacity of Rs 25,000 crore," he said. Besides, the company is also having 50 small units, which are manufacturing small goods as papad, pickles, mustard oil, salt, jam etc, he added.

"We do not want to bring prosperity at one single place.

We want to have a decentralised, sustainable and inclusive growth of the society," he added.