The Wadhwa Group

How I Got My Startup Idea

Thursday 7th September, 2017

Article Details
Publication  The Times of India
Source  Bureau
CCM  43.77
Edition  New Delhi
Supplement   NA
MAV  637,291
Language  English
Page  20
Circulation  991,588

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HOW I GOT MY STARTUP IDEA 1
'I SHUT MY FIRST FIRM AS I COULDN'T FIND CUSTOMERS'
The idea: LoveThisStuff, online marketplace for entrepreneurship, and decided to build a
local, small-scale entrepreneurs platform to help small entrepreneurs and
Eureka moment: Vatsala Kothari's Prevent the kind of trouble she'd run into with
parents ran their own businesses, and her first venture
she always wanted to be an Early days: She talked to a lot of
entrepreneur. In 2010, she started an entrepreneurs who validated her idea before
ecommerce platform for personalized 1 ? ' Jj starting a website in 2016, where anybody
products but couldn't find could sell their handmade products. She
customers beyond friends and VP focussed on simplifying the experience,
family. She shut it, did an MBA Now: The company has over 1,000
at ISB Hyderabad and worked sellers in 82 cities and over 95% are
with startups like Taxi for women. The startup operates in 35
Sure and Zivame. She categories and uses social media to
wanted to return to expand user base.
LOVE FOR THE LOCAL: VATSALA KOTHARI
'REAL ESTATE HAS LOTS OF INEFFICIENCIES'
ACCELERATING PROJECTS: SASHI KIRAN
The idea: FalconBrick, a mobile based solution for accelerating construction projects Eureka moment: During his consulting stint in Accenture, Sashi Kiran worked closely with the real estate sector and saw the inefficiencies in the industry. In November 2015, he got together with his colleagues - Gautam Mayur,
Aditya Shankar - and interacted with chief executives, engineers and contractors and developed a product that helped understand the state of projects in real time and to accelerate projects.
Early days: They got their first contract from a leading property developer in Bengaluru, who was ready to pay them from day one. The developer till date has given them five projects.
Their product can be used offline and so is useful in construction areas where there is little or no connectivity. "Contrary to the general view, people in this sector are receptive to new technology," Kiran says. Now: The company currently handles more than 100 large projects across 8 cities in India, and its clients include L&T, Shriram, Puravankara, Oberoi Realty and Wadhwa Group